Breaking it down:
All Stresslimit projects start with aiming to get the best possible understanding of your project. The first phase begins with an audit of your current needs and situation, in the form of:
- Stakeholder interviews
Based on this research, we produce a discovery document / brief, outlining:
- A summary of our audit
- Project goals
- Target Audiences
- Competitive landscape analysis
- A timeline
- A budget
We are a small team and want to stay that way, so we choose our projects carefully based on which will be the most inspiring and successful for everyone involved. Once we have all agreed on what we are trying to accomplish and how we plan to go about doing it, we can move on to Phase 2.
Once the research and audit phase is complete, we build a plan for the website, including:
- How the content will be organized
- Content management system plan
- Evaluating resources to continue to be able to update the site
- Branding and graphic design considerations
- Information architecture map (an illustration of how the navigation will work)
- A “mood board” of visual design references to determine/leading to art direction
Using the approved plan that we develop in the discovery and planning phases, we produce detailed blueprints or wireframes showing how information will be displayed and laid out on the various pages of the site. This is a critical step – it is here that we plan how the content will work in all of its iterations, such as:
- Different browsers
- Different-sized monitors
- Mobile devices.
This phase closely resembles architectural floorplans, bringing together content and functionality planning to create a detailed blueprint of the website.
Once the information design is complete, we dive into the visual design: taking the branding to create a look-and-feel to complement the layout. Much more than “colouring between the lines,” this stage is where it all comes to life. We typically provide:
- Two distinct design directions of a home page or interior page.
- A number of additional design directions and/or inside page layouts may be provided, depending on a project’s budget and needs.
Once we have chosen a design direction, we flush out the rest of the site design from this starting point.
Seeing the design come to life is the final stage of the process. There should be no surprises at this point because of the extensive planning we’ve done. It is, however, an important part of the process. Even though much of the build can happen quietly without much client interaction, there are always questions as we get into the nitty-gritty, so our process remains collaborative. We are always very happy to do either:
- “Magically” take care of everything for you (hosting, email, the works)
- Or work with your IT team or external providers
In either case, we make the process of putting your new site live as seamless as possible.
Although your new website will go live on a specific day, it is never really “finished”. We treat your website like a garden, tending to it so it can grow. After the launch date, we can continue to ask questions and adapt the site to your current needs on an ongoing basis:
- Did the plan work?
- Does it still correspond to your objectives?
- What are the analytics telling us?
We can provide you with regular feedback about your website’s traffic and how your target audiences are engaging with it. Based on this information and your feedback, our process continues to evolve:
- Discovering new needs
- Planning and designing to suit new objectives
- Implementing relevant strategies as your project continues to grow.
Let’s do this thing!